✨ Eleanor – Creative Director

Eleanor first joined Monroe Fifth Avenue in the early 1980s as a junior designer, captivated by the brand’s reputation for timeless elegance. Over the years, her creative vision and understanding of what women truly want helped shape collections that blended tradition with modernity.

Alexander – Chief Executive Officer

Alexander brings over two decades of experience in luxury retail, brand refinement, and executive leadership. Known for his calm presence and sharp strategic vision, he steps into the role with a commitment to honoring Monroe Fifth Avenue’s heritage while ushering in a new era of modern elegance.

Their Vision Today

For over 40 years, Eleanor and Margaret have been part of Monroe Fifth Avenue’s evolution — from iconic department store floors to a thriving online destination. They believe fashion should be both stylish and accessible, honoring the women who’ve made the brand what it is.

💖 To celebrate 75 years of Monroe Fifth Avenue, Eleanor and Margaret are saying THANK YOU with up to 75% off across our range.

We don’t follow fast fashion fads — we bring you timeless classics designed to outlast the moment.